On June 11, the 25th Shanghai TV Festival TV Market was officially launched in Shanghai Exhibition Center. As Asia's most professional and influential platform, the TV market has prominent themes and different characteristics, attracting 276 domestic and overseas film and television companies to participate in the exhibition, which reflects the leading role of the Shanghai TV Festival. The theme exhibition "Seventy Years of Brilliance, Dream Together with the Country--The 70th Anniversary of the Founding of the new China" has become a distinct characteristics in the TV market.
Highlights: The 70th Anniversary Exhibition of the founding of New China touches the audience
This year marks the 70th anniversary of the founding of the new China. In today's television market, one of the most remarkable events is the theme exhibition of "Seventy Years of Brilliance, Dream Together with the Country--The 70th Anniversary of the Founding of the new China".
When entering the hall of Shanghai Exhibition Center, the cloisters on both sides are festive red, which constitutes the main color of this theme exhibition. Three-meter-high giant TV series posters lead to distant places along the cloister, and brand-new TV series tell the changes in all walks of life on the 70th anniversary of new China. Among them, there is the TV series THE FOUNDING OF A REPUBLIC, which celebrates the 70th anniversary of the founding of New China; CASTING SWORD AT THE DESPERATE SITUATION, officially launched at the Gutian Conference site in Shanghang County, Fujiang Province, which celebrates the 70th anniversary of the founding of new China and the 90th anniversary of the Gutian Conference; there is BENDING BAY, which celebrate Macao's Return to the motherland; From the perspective of the diplomatic front, there is DIPLO MATIC SITUA TION, which describes the outstanding contributions of Mao Zedong, Zhou Enlai, Deng Xiaoping, Chen Yi and other proletarian revolutionaries of the older generation to the diplomatic cause of New China; there is THE LIGHT OF LIFE, which shows that in the face of disaster, the officers and soldiers of the army marched forward bravely; there is also BURNING, which tells the story of police defending justice, etc. Besides, there are also TV plays that show the 70th anniversary of the founding of new China from all aspects of life, such as A LITTLE REUNION, MR. FIGHTING and THE GALLOPED ERA.
In addition to the posters, the exhibition presents the stories of these excellent works to the audience from multiple perspectives, including video clips and text presentations. The Shanghai TV Festival hopes that the exhibition will encourage Chinese TV people to adhere to culture inheritance, stick to the people's yearning for a better life as their goal, and strive to promote the high-quality innovative development of the television industry.
Opening: Profession demonstrates platform influence
Over the past three decades, as one of the most important international television exchange platforms in Asia, Shanghai TV Festival has always adhered to its theme of professional, international and benefiting the people, constantly innovated festival organization mechanism, constantly improved service level, and constantly expanded brand influence. The TV market, an important segment which embodies these characteristics of TV festival, has now become one of the most characteristic, influential and mature TV program trading platforms in Asia.
This year, with a total exhibition area of more than 16,000 square meters, 276 domestic and overseas film and television companies from China, Britain, Thailand and other countries and regions participated in this year's TV market. Exhibitors include film and television companies, broadcasting platforms, film and television bases, technical service companies, etc. Each link in the television industry chain will be reflected in the television market.
As a barometer of China's television industry, there are not only film and television companies to participate in the exhibition to increase industry exchanges and synchronize industry information, but also many other exhibitors. The characteristics and highlights of the television market are various. Traditional features such as television forums, various promotional activities and the "Belt and Road" theme pavilion have been preserved. The "Belt and Road" has always been an important theme of the Shanghai TV Festival. In order to respond positively to the "Belt and Road" initiative, the "Belt and Road" Pavilion organized 14 promotion sessions for Chinese and foreign programs from June 11 to 13, including "from content output to co-production, the "Belt and Road" triggered new thinking and new path "promotion meeting, Sino-Russian TV drama project co-production promotion session and other activities that embody the theme of win-win cooperation.
Leading: Creating consensus on realistic theme
Of course, the most direct manifestation of the changes in China's TV industry is that the measures taken by large companies have attracted much attention in the TV market of the Shanghai TV Festival, which also reflects the leading role of the Shanghai TV Festival.
As we all know, in recent years, the reality TV series is very popular among the audience. The spirit of "little people, big times" deeply responds to the call of the times after the founding of new China. Among the 100 key TV series selected by the National Radio and Television Administration, reality TV dramas are in the lead. The new trends in these industries are directly presented in the TV market. Reporters learned in the market that many well-known film and television companies in the industry attach great importance to the creation of realistic themes and regard it as one of the key development directions this year.
In the TV market of Shanghai TV Festival, the form and content of realistic creation was paid close attention to and were discussed hotly. People are becoming a consensus on realistic themes and realistic creations.