In order to welcome the 70th anniversary of the founding of new China and practice the mainstream leading value of the TV industry, with the theme of "70th Anniversary of Light and Shadow, New Era of Screen" and taking the development of the TV industry on the 70th anniversary of the founding of new China as the core topic, this summit started with the creation of "fine works in new era" and the trend of convergence media under the background of 5G, and carried out in-depth discussions on the current era mission, development environment and future trend of the television industry.
Yu Xiufen, director of Shanghai Municipal Administration of Culture and Tourism and director of Shanghai Municipal Administration of Radio and Television, addressed the forum. Gao Yunfei, director of Radio and Television Shanghai and president of Shanghai Media Group, Li Chunliang, secretary of the Party Committee and director of Beijing Media Network and secretary of the Party Committee and director of China Beijing TV Station, Peng Jianming, deputy editor-in-chief of China Media Group, Sun Zhonghuai, vice president of Tencent Corporation and CEO of Enterprise Television , Zhao Yifang, founder and president of Zhejiang Huace Film & TV Group, etc. delivered keynote speeches.
Yu Xiufen said in her speech that TV people should take innovation and excellence as an important starting point for management-oriented and improving guiding power to promote the high-quality development of TV programs, so as to promote the high-quality development of TV programs and meet the increasing spiritual needs of the people for a better life in the new era. At the same time, TV people should persistently pursue the people-centered creative orientation, adhere to the independent innovation direction of low cost, big feelings and positive energy, and launch more good works and programs around the 70th anniversary of the founding of New China.
In the following keynote speech session, participants shared their views and development experiences on the theme.
Gao Yunfei, director of Radio and Television Shanghai and president of Shanghai Media Group, said that in recent years, by promoting innovation through reform, starting the supply-side reform of radio and television content, innovating high-quality products, focusing on the main business of content, and building a peak project, Shanghai Media Group has achieved a comprehensive improvement in competitiveness and influence. On the 70th anniversary of the founding of New China, publicity is a training base to test the level of innovation and excellence of radio and television teams and to enhance their ability to create innovation and excellence. After the 19th National Congress of the CPC, Shanghai Media Group began to make every effort to build a peak projects. Through reform and innovation, the group has gathered the advantageous resources of the entire television station, closely linked to the main theme, and continuously launched various forms of fine works such as radio drama, film and television drama, animation, documentary, stage drama, etc. to speed up the progress from the plateau to the peak.
Sun Zhonghuai, vice president of Tencent Corporation and CEO of Enterprise Television, pointed out that with the continuous expansion of users of video websites, the platform responsibilities are also gradually increasing. Video platforms should shoulder the responsibility of mainstream entertainment, highlight the themes of the times and spread the positive energy of the main theme as its own responsibility, take social responsibility and industry responsibility as the first, and continuously promote the development of the industry to a healthy and sustainable direction. At present, in order to welcome the 70th anniversary of the founding of New China, Tencent Video has reserved a large number of excellent works for the 70th anniversary of the founding of New China. Through online and offline integration of innovative forms of communication, Tencent Video has strengthened mainstream public opinion and created a good atmosphere for public opinion.
Zhao Yifang, founder of Zhejiang Huace Film & TV Group, said of the new era has new mission. Since the 18th National Congress of the Communist Party of China, socialism with Chinese characteristics has entered a new era, China's TV plays have ushered in the best opportunities for development and TV people have assumed important new missions. The film and television content of the production of spiritual products must be resonant with the times, so as to catch up with the development cycle of the times. At the same time, the better you grasp the trends and policies, the sure you will be. Since the 18th National Congress of the CPC, Huace has made active adjustments in its content and strategy, sticking to the main theme of the times and promoting positive energy. At present, the proportion of theme works in Huace Group has expanded by more than 30%.
Li Chunliang, secretary of the Party Committee and director of Beijing Media Network and secretary of the Party Committee and director of China Beijing TV Station, said that the traditional mainstream media is the core force to cultivate and practice the core values of socialism, and it is everyone's common responsibility to tell a good story about China in the new era. At the same time, the issuance of 5G not only means the beginning of the era of radio and television intelligence in China, but also means the formation of a new pattern of radio and television convergence, accelerating the reshaping of communication ecology through a new round of technological changes represented by 5G, 4K, big data, cloud computing and artificial intelligence. Facing the new media ecology, new challenges and telling a good story about China in the new era, TV people should follow the development trend, grasp the development opportunities, explore new technologies, create new models and explore new growth momentum.
Peng Jianming, deputy editor-in-chief of the China Media Group, pointed out that the new era calls for a new atmosphere for literary and artistic creation. As the mainstream voice, China Media must always adhere to Xi Jinping's thought of socialism with Chinese characteristics in the new era as the leading ideology, firmly establish the confidence in the socialist path, theories, system and culture, achieve the resolute upholding of the CPC central committee and whole party with Comrade Xi Jinping at its core, as well as the authority and centralized and unified leadership of the CPC central committee, and highlight the people's sense of acquisition, happiness and security under the strong leadership of the CPC Central Committee with President Xi Jinping at its core. At present, the China Media Group plays a leading role in the mainstream from the following three aspects: first, we should integrate innovation, pay attention to content, and focus on creating masterpieces; second, the future has come, focusing on high-quality development led by new technologies in the 5G era; third, regional cooperation should complement each other's advantages, and enhance the transmission, guidance, influence and credibility of China Media so as to help regional construction.
From June 11 to June 13, the STVForum was composed of 5 industry dialogue forums and 3 master classes, all of which were presented by the leaders of TV industry at home and abroad. The STVForum, which has always been regarded as a weathervane for the TV industry, this year's overall theme highlights the sense of the times and mission. It takes cultural inheritance as the keynote and strives to give full play to the platform effect of the TV Festival, gathering the wisdom of the global industry for the development of the TV industry in the new era, promoting the TV industry to keep pace with the times, and showing the vigorous strength of China's TV industry to the world.